When PGA partnered with Work&Co to design a new digital ecosystem, the design team brought me in to create the project’s Sizzle video. Collaborating closely with the Design Director, I took full ownership of the creative direction and animation, guiding the piece from concept to final delivery.
My primary goal was to generate excitement and curiosity among viewers, enticing them to immerse themselves in the video and witness the depth of our creative exploration. We meticulously crafted each frame to showcase intricate details, how each item works in the ecosystem, and highlight our exceptional project work.
