Upscale rebrand

Upscale rebrand

I was approached by Upscale to create for them a website and do a full rebrand. The primary objective was to create a visually striking brand identity that conveyed professionalism, expertise, and modernity. With a focus on bold typography and a clean color palette, I designed a brand that stood out in a competitive market.


I created a dynamic and user-friendly website that showcases the company's services, portfolio, and client login for easy access to potential clients. I also designed various collateral such as posters, banners, merch, and uniforms for the team to maintain consistency and strengthen the rebranded image.

Client

Client

Upscale

Upscale

Service

Service

Branding

Branding

Sector

Sector

Construction

Construction

Year

Year

2023

2023

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From A to Z

I also created comprehensive brand guidelines, documenting the proper usage of their logo, typography, color palette, and visual elements across different mediums. By providing clear guidelines, we ensured consistency and helped the company maintain its brand identity across all touchpoints.

I also created comprehensive brand guidelines, documenting the proper usage of their logo, typography, color palette, and visual elements across different mediums. By providing clear guidelines, we ensured consistency and helped the company maintain its brand identity across all touchpoints.

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Attention to detail

During the rebranding, I animated an email signature for their team that effectively captured the recipients' attention and resulted in significantly higher engagement rates. My client was thrilled with the resounding success of small design moments like that and the website's launch.

During the rebranding, I animated an email signature for their team that effectively captured the recipients' attention and resulted in significantly higher engagement rates. My client was thrilled with the resounding success of small design moments like that and the website's launch.

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